Effective date: September 14, 2026. This Privacy Policy explains how Software Buyer Lab collects, uses, and handles information when you visit this website, subscribe to email updates, or contact us.
Information we collect
We may collect information that you choose to provide, such as your email address when you subscribe to a Software Buyer Lab email list or information you include when you contact us.
Our website and service providers may also collect technical information automatically, such as browser type, device information, pages visited, referring pages, approximate location derived from IP address, and similar website usage information.
How we use information
Email communications
If you subscribe to our emails, we may send the resource or information you requested along with related Software Buyer Lab emails. You can unsubscribe from marketing emails using the unsubscribe link included in those messages.
We currently use Systeme.io to support website forms, contact records, email automation, and email campaigns.
Cookies and similar technologies
Software Buyer Lab and the services used to operate the site may use cookies or similar technologies to provide website functionality, remember settings, measure performance, and understand site usage. Your browser may allow you to block or delete cookies, although some website functions may not work as intended if cookies are disabled.
Affiliate links and third-party websites
Software Buyer Lab contains links to third-party websites, including affiliate links. If you click a third-party link, that company may collect information under its own privacy policy. Software Buyer Lab does not control the privacy practices of third-party websites.
For more information about affiliate relationships, see our Affiliate Disclosure.
How information may be shared
We may share information with service providers that help operate the website, manage email communications, host content, or provide related technical services. We may also disclose information when required by law, to protect legal rights, or in connection with a business transfer.
Software Buyer Lab does not sell personal information to advertisers.
Data retention and your choices
We retain personal information for as long as reasonably necessary for the purposes described in this policy, unless a longer retention period is required by law.
Depending on where you live, you may have rights relating to access, correction, deletion, or other use of your personal information. You may contact us to ask a privacy-related question or request.
Children’s privacy
Software Buyer Lab is intended for a general business audience and is not directed to children under 13. We do not knowingly seek to collect personal information from children under 13.
Changes to this policy
We may update this Privacy Policy as the website, services, or legal requirements change. When we make changes, we may update the effective date shown at the top of this page.
Contact us
For privacy questions or requests, email hello@softwarebuyerlab.com.
Software Buyer Lab helps small businesses compare software before they buy.